Caravelle New yorkChallenge:
Launch a new global brand positioned at the forefront of the fashion watch world.Visit Website
Design and develop a website for desktop, mobile, and tablet devices, initiate a global print campaign including billboards in Times Square, drive social media engagements, and partner with established fashion bloggers to maximize exposure.
Given just the name, we built a compelling brand narrative using imagery and product stories to define the entire look and feel of Caravelle New York. And that narrative lives 360°, in print, point-of-sale, on social media (Facebook, Twitter, Pinterest), and online.
Gluttony conceived and designed a multi-region desktop experience complemented by mobile and tablet optimizations. From the custom-built backend to the chic user experience tailored to the fashion enthusiast, we reinvented what it means to build a digital brand presence in today's world.
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