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CLINIQUE
SWEET POTS

Challenge:

Demonstrate the contents and usage of this two-sided product in a simple yet stylistic way that fit within the confines of a lightweight animated banner ad.

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SOLUTIONS:

In order to showcase both sides of the product and be consistent with Clinique’s overall global advertising strategy, Gluttony conceived and built 3D vector-based graphics that gave a 360 degree view of the container. With this new asset, we were able to demonstrate opening from both the top and the bottom and shift the viewer’s perspective.

3d modeling:

Our dev and design teams are adept at constructing 3D models and textures from scratch using physics engines, Mudbox, 3D Max, and other programs for realistic and lively renderings. This gives an authentic, photo-quality feel while also maintaining a low file weight for ad servers.

3d modeling:

Our dev and design teams are adept at constructing 3D models and textures from scratch using physics engines, Mudbox, 3D Max, and other programs for realistic and lively renderings. This gives an authentic, photo-quality feel while also maintaining a low file weight for ad servers.

Results:

The resulting HTML5 banners allowed Clinique to reach their target audience and engage consumers in a dynamic way.

The banners clearly exhibited the versatility of the product in a creative and sophisticated manner.

Results:

The resulting HTML5 banners allowed Clinique to reach their target audience and engage consumers in a dynamic way.

The banners clearly exhibited the versatility of the product in a creative and sophisticated manner.

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Email: email@gluttony.com    Phone: +1 212-229-0907    Fax: +1 212-229-0476

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