view our work

Blundstone

Challenge:

Reintroduce an Australian legacy brand to the American market and make a global impact.

Tags:   Branding,  Digital,  Print

Solutions:

Reshoot brand photography, modernize box design and brand icons, and build an interactive iPad sales app.

Solutions:

Reshoot brand photography, modernize box design and brand icons, and build an interactive iPad sales app.

Blundstone prides itself on the comfort and durability of its boots, and we took its nearly 150-year legacy to heart when we completely reshot its product photography. Our concept: each boot should look truly lived-in, not fresh out of the box - which we also redesigned to provide a more contemporary, rugged feel evocative of the boots themselves. Then we built an application allowing retailers and customers to discover the brand story and browse the entire product line in a cohesive way never before possible.

Similar projects

Contact us

Email: email@gluttony.com    Phone: +1 212-229-0907    Fax: +1 212-229-0476

Our locations join our team New business inquiries