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Blundstone at Sundance

Challenge:

Establish the Blundstone brand among influential trendsetters.

Solutions:

Gluttony recommended, coordinated and managed the 2015 Sundance Film Festival sponsorship for Blundstone. As the Official Boot of the Sundance Film Festival, Blundstone had the opportunity to place boots on all of the filmmakers in attendance, take exclusive photo ops and build a large presence in Park City. 40,000 attendees of the Festival discovered the brand through its branded air stream trailer, co-op experience to try on boots, daily social media contests and on-site branding.

Solutions:

Gluttony recommended, coordinated and managed the 2015 Sundance Film Festival sponsorship for Blundstone. As the Official Boot of the Sundance Film Festival, Blundstone had the opportunity to place boots on all of the filmmakers in attendance, take exclusive photo ops and build a large presence in Park City. 40,000 attendees of the Festival discovered the brand through its branded air stream trailer, co-op experience to try on boots, daily social media contests and on-site branding.

Results:

An estimated 5,000,000 impressions. Blundstone received an estimated 250,000 on-site impressions and
750,000 social media impressions and
4,000,000 media impressions

Results:

An estimated 5,000,000 impressions. Blundstone received an estimated 250,000 on-site impressions and
750,000 social media impressions and
4,000,000 media impressions
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Email: email@gluttony.com    Phone: +1 212-229-0907    Fax: +1 212-229-0476

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