view our work

Designing an Ecommerce Site

Challenge:

Redesign the Blundstone.com website for an Ecommerce experience.

INSIGHT:

Blundstone invented the Chelsea boot; a rugged, natural, and extremely simple pull-on boot for the everyday man and woman. Therefore, the website’s design needed to be completely stripped of noise and made as simple as chopping wood. Most Ecommerce sites are heavy, loaded with imagery and force users to make too many clicks before reaching their desired product. Blundstone.com needed to eliminate load time and provide the intuitive navigation to find your perfect pair of boots quicker than it takes to pull them on.

INSIGHT:

Blundstone invented the Chelsea boot; a rugged, natural, and extremely simple pull-on boot for the everyday man and woman. Therefore, the website’s design needed to be completely stripped of noise and made as simple as chopping wood. Most Ecommerce sites are heavy, loaded with imagery and force users to make too many clicks before reaching their desired product. Blundstone.com needed to eliminate load time and provide the intuitive navigation to find your perfect pair of boots quicker than it takes to pull them on.

SOLUTIONS:

Gluttony reimagined Blundstone.com with responsive design and the ability to easily purchase boots with a minimum of clicks. We crafted an optimized website experience that showcases the entire range of footwear in a simple, easy-to-navigate Ecommerce experience, focused around the new branding Gluttony established. The results were immediate, resulting in unprecedented online sales and doubled user engagement.

SOLUTIONS:

Gluttony reimagined Blundstone.com with responsive design and the ability to easily purchase boots with a minimum of clicks. We crafted an optimized website experience that showcases the entire range of footwear in a simple, easy-to-navigate Ecommerce experience, focused around the new branding Gluttony established. The results were immediate, resulting in unprecedented online sales and doubled user engagement.

Similar projects

Contact us

Email: email@gluttony.com    Phone: +1 212-229-0907    Fax: +1 212-229-0476

Our locations join our team New business inquiries