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Bloggers as Brand Advocates

Challenge:

As media consumption moves away from print and display banner ads, where do brands go to keep up?

INSIGHT:

61% of consumers have made a purchase based on a blog post. Top fashion bloggers rival the influence of our largest traditional media outlets, with millions of visitors per month.

INSIGHT:

61% of consumers have made a purchase based on a blog post. Top fashion bloggers rival the influence of our largest traditional media outlets, with millions of visitors per month.

SOLUTIONS:

At Gluttony, we understand that the internet is changing fast, and we know our clients look to us to help them stay ahead of the curve. Traditional PR defines success through media impressions, but our blogger campaigns are designed to drive more than just eyeballs on a page. Through a mix of blog posts, contests, photo shoots, Instagram photos and more, our collaborators have introduced our clients’ brands to a community of fashion insiders, giving us access to their growing fan base of fashion trendsetters looking to their favorite bloggers for inspiration for their next purchase.

SOLUTIONS:

At Gluttony, we understand that the internet is changing fast, and we know our clients look to us to help them stay ahead of the curve. Traditional PR defines success through media impressions, but our blogger campaigns are designed to drive more than just eyeballs on a page. Through a mix of blog posts, contests, photo shoots, Instagram photos and more, our collaborators have introduced our clients’ brands to a community of fashion insiders, giving us access to their growing fan base of fashion trendsetters looking to their favorite bloggers for inspiration for their next purchase.

RESULTS:

Caravelle New York's campaign
featuring I AM GALLA and SOMETHING NAVY received

62 million impressions
over six months.

RESULTS:

Caravelle New York's campaign
featuring I AM GALLA and SOMETHING NAVY received

62 million impressions
over six months.
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Email: email@gluttony.com    Phone: +1 212-229-0907    Fax: +1 212-229-0476

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